New patients: £30 consultation · 020 7183 0692

Teeth Whitening

Professional home whitening with custom trays and dentist-prescribed gel — typically a brighter smile over around 2–3 weeks. Individual results vary.

£399Flexible payment options — ask at your consultation

  • 2 visits + home wear
  • £30 consultation
  • Written, itemised quote

Why choose us

Why choose teeth whitening?

Delivered to a consistently high standard by a named, GDC-registered clinician at our CQC-regulated practice on Wimpole Street, London.

01

Custom-made trays

02

Dentist-prescribed gel

03

Typically 2–3 weeks (varies)

About the treatment

Teeth Whitening at our Wimpole Street practice

Clinically reviewed by Dr Andreia Phipps, Dentist, GDC 229601 · Last reviewed July 2026

Professional teeth whitening in London lightens the natural shade of your teeth using a dentist-prescribed gel worn in custom-made trays at home. Because the trays are made from precise digital impressions of your own teeth, the gel stays exactly where it should — evenly across the tooth surfaces and away from your gums. At our Wimpole Street practice, every whitening course begins with a full examination by a GDC-registered dentist, so we can confirm the treatment is suitable for you before anything is prescribed.

Whitening can help patients whose teeth have darkened gradually with age, or become stained by tea, coffee, red wine, curry or smoking. It is designed for healthy adult teeth: in the UK, tooth whitening is legally restricted to prescription by a dentist and to patients aged 18 and over. It is not suitable during pregnancy or breastfeeding, and untreated decay or gum disease must be resolved first. Your consultation in Marylebone establishes all of this before you commit to anything.

The process at our central London practice is straightforward. At your first visit we examine your teeth and gums, record your starting shade and take digital scans. Your custom trays are then made to fit your teeth precisely. At the fitting appointment we show you exactly how much gel to use, how to seat the trays and how to care for them. You then whiten at home, typically wearing the trays overnight or for a few hours each day as prescribed.

Most patients see a noticeable improvement typically over 2–3 weeks of regular wear; individual results vary. The degree of change depends on your starting shade and the cause of any discolouration — yellowish staining generally responds better than greyish tones, and tetracycline-related discolouration can be more resistant. Your dentist will give you an honest, realistic expectation at your assessment rather than promising a specific number of shades.

We prescribe only UK-legal gel strengths — hydrogen peroxide up to 6%, or the equivalent carbamide peroxide concentration — supplied under a dentist's prescription as the law requires. Products offered by beauty salons, online sellers or non-dental providers are unregulated and can damage enamel and burn gums. Providing tooth whitening without being a registered dental professional is illegal in the UK, and choosing a GDC-registered dentist is the single most important safety decision you can make.

Whitening at our Wimpole Street practice is £399, currently available at a special offer price of £199, covering your assessment, custom trays and prescribed gel. You receive a written, itemised quote before treatment begins, so there are no surprises. Factors that can affect the overall cost of a wider smile plan include whether existing fillings or crowns need updating afterwards to match your new shade — something we always flag in advance.

How does whitening compare with the alternatives? For discolouration alone, whitening is usually the most conservative first step, because nothing is added to or removed from the tooth. Composite bonding or veneers can mask deeper, more stubborn staining, but they involve adding material — and veneers involve irreversible enamel removal — so many patients find it sensible to try whitening first and reassess. Whitening toothpastes remove surface stains only and cannot change the underlying tooth shade.

Like any treatment, whitening has limitations. Temporary sensitivity is the most common side effect and typically settles after the course finishes; gum irritation can occur if trays are overfilled. Whitening does not lighten crowns, veneers or fillings, and results are not permanent — the shade gradually relapses over months to years depending on diet and habits. Because you keep your custom trays, occasional top-up gel from your dentist can help maintain the result.

Aftercare is simple: brush twice daily with fluoride toothpaste, keep strongly coloured food and drink moderate for the first 48 hours, and attend regular hygiene visits to remove surface staining as it builds. Many patients find an annual short top-up course keeps their smile at a shade they are happy with, though this varies between individuals.

Choosing teeth whitening near Harley Street means treatment planned and supervised by experienced clinicians in one of London's best-known medical districts. Our Wimpole Street practice combines careful assessment, legally compliant materials and honest advice — and if whitening alone will not achieve what you are hoping for, we will tell you plainly and explain the alternatives, with written prices for every option.

The consultation deserves a closer look, because it is where safe whitening begins. Your dentist examines your teeth and gums for decay, cracked teeth, exposed root surfaces and gum inflammation — all of which can make whitening uncomfortable or unsuitable until addressed. We also note any crowns, veneers or visible fillings, because these will not lighten and may need updating afterwards to match; flagging this before you start avoids disappointment later. Only once you are confirmed suitable is the gel prescribed, and everything is set out in a written, itemised quote before you commit.

Nervous or sensitive patients often ask how whitening can be made more comfortable. There is plenty of flexibility: gel strength can be adjusted within UK-legal limits, wear time can be shortened, rest days can be built into the course, and a desensitising toothpaste used alongside treatment helps many patients. Because home whitening progresses gradually under your control, you can pause at any point and pick up again once any sensitivity settles — your dentist at our Wimpole Street practice remains available for advice throughout the course.

Getting to us is simple from across London: we are a short walk from Bond Street and Oxford Circus stations, with Regent's Park also close by, so the two visits involved — the scan appointment and the tray fitting — slot easily around a working day in the West End. Many patients time their whitening course ahead of a wedding, graduation or other occasion; if you have a date in mind, mention it at your consultation so the course can be planned with sensible time to spare, though results and timescales vary between individuals.

Teeth Whitening cost in London

Treatment fee
£399Special offer £199
Consultation
£30
Typical duration
2 visits + home wear
Payment
Flexible options — ask at your consultation

Full fees for every treatment are published in our fee guide.

Explore more cosmetic dentistry, compare costs in our pricing guide or browse real patient results in the smile gallery.

What to expect at our Wimpole Street practice

  • Care from a named, GDC-registered clinician at a CQC-regulated practice.
  • A written, itemised plan and fixed quote before anything begins.
  • Time to ask questions, understand your options and give informed consent — no pressure to proceed.
  • Clear aftercare and structured review where clinically needed, with support if you have concerns.

Suitability is always confirmed at an in-person consultation with a GDC-registered dentist. Treatment outcomes depend on individual clinical factors — individual results may vary and no result can be guaranteed. A written, itemised quote is provided before any treatment begins.

Teeth Whitening at a glance

Price from
£399
Typical time
2 visits + home wear
New patients
£30 consultation
Payment
Flexible options — ask at consultation
  • CQC-regulated practice
  • GDC-registered clinicians
  • Written, itemised plan

Your journey

Teeth Whitening treatment steps

01

Assessment

Your journey begins with a £30 consultation: a full examination with a GDC-registered dentist, X-rays where clinically needed, and time to talk through what you'd like to achieve and answer any questions you might have.

02

Your written plan

You'll receive a personalised, itemised treatment plan outlining the process and costs — every option explained in plain English with an exact price against each item, and never any pressure to proceed.

03

Treatment

Teeth Whitening is carried out by a named, GDC-registered clinician at our CQC-regulated practice on Wimpole Street, London — with evening and weekend appointments to fit around work.

04

Aftercare & review

Clear written aftercare, review appointments where clinically needed, and structured recall to protect your result — and your oral health — for the long term.

Real results

Our teeth whitening results

Genuine patients of the practice, treated by named clinicians and published with consent. Drag the slider to compare — individual results vary and no outcome can be guaranteed.

See more smiles
Smile makeover with whitening and six veneers — after treatment
Smile makeover with whitening and six veneers — before treatment
BeforeAfter

Whitening + Porcelain Veneers

Smile makeover with whitening and six veneers

The shade lifted with whitening, then six porcelain veneers to rebuild shape and symmetry.

Treated by Dr Yasha Shirazi

Professional teeth whitening — after treatment
Professional teeth whitening — before treatment
BeforeAfter

Teeth Whitening

Professional teeth whitening

Dentist-supervised whitening with custom trays for a brighter, natural-looking result.

Treated by Dr Yasha Shirazi

Watch & learn

Explained by our clinicians

Short, plain-English explainers from our clinicians on teeth whitening and closely related treatments.

Professional Teeth Whitening in London

Composite Bonding Treatment

Porcelain Veneers Treatment

Questions & Answers

Frequently asked questions

Honest answers about teeth whitening, costs and what to expect. Everything is explained again in person at your consultation with a GDC-registered dentist.

Tooth whitening is a well-established treatment and is considered safe for most people when it is prescribed and supervised by a GDC-registered dentist following an examination. Side effects such as temporary sensitivity are common, and your dentist will check that whitening is suitable for you first. It is illegal for anyone other than a dental professional to provide tooth whitening in the UK.

It varies from person to person and depends on your starting shade and the cause of discolouration. Your dentist will assess your suitability and give an honest, realistic expectation — we do not promise a specific number of shades.

Temporary sensitivity is the most common side effect and typically settles after treatment. Your dentist can adjust gel strength and wear time to manage it.

No — whitening only changes natural tooth structure. Existing restorations may need replacing afterwards to match your new shade, which your dentist will discuss in advance.

There is no fixed answer — the shade gradually relapses over months to years depending on your diet, whether you smoke, and how well surface staining is controlled. Because your custom trays are yours to keep, many patients find an occasional short top-up course with dentist-prescribed gel maintains a shade they are happy with. Regular hygiene appointments also help by removing surface stains as they build up.

No. UK law restricts tooth whitening to patients aged 18 and over, and as a precaution we do not prescribe whitening during pregnancy or breastfeeding. Your dentist at our Wimpole Street practice will also check for decay, gum disease or heavy sensitivity at your consultation, as these need addressing before whitening can safely go ahead.

Because it is unregulated and, in the case of anyone other than a registered dental professional providing it, illegal in the UK. Salon products may contain unsafe acid levels or undeclared peroxide concentrations, and without an examination there is no check for decay, cracked teeth or gum disease — all of which can make whitening painful or harmful. A GDC-registered dentist is the only lawful and safe route.

Our home whitening course is £399, currently available at a special offer price of £199. That includes your assessment, custom-made trays and prescribed gel, and you receive a written, itemised quote before treatment begins. If restorations such as crowns or fillings may need updating afterwards to match your new shade, we will explain this and the costs involved in advance.

During the course and for around 48 hours after each application, it can help to moderate strongly coloured food and drink — coffee, tea, red wine, curry, berries and similar — as teeth may pick up stain slightly more readily at this time. There is no strict prohibition, and a sensible rule of thumb many patients use is: if it would stain a white shirt, keep it occasional. Brushing before wearing your trays and rinsing the trays after use also helps.

Rinse the trays in cool water after each use, brush them gently with a soft toothbrush without toothpaste, and let them air-dry in their case away from heat — hot water can distort the fit. Stored well, your custom trays can last for years, which is what makes occasional top-up courses with dentist-prescribed gel so straightforward. If a tray cracks or your teeth change — for example after new dental work — contact our Wimpole Street practice and we can advise whether a new scan is needed.

Yes — Wimpole Dental is regulated by the Care Quality Commission (CQC), and every clinician is registered with the General Dental Council (GDC), with numbers you can verify on the public register. You'll be treated by a named, experienced clinician working to current professional standards — never a rotating locum.

You'll always receive a written, itemised quote before any treatment begins. New patients start with a £30 consultation; flexible payment options may be available — ask at your consultation.

That's very common and completely understood. Your dentist will explain each step in plain English, work at your pace and never pressure you to proceed. Let us know how you feel when you book and we'll make your visit as calm and comfortable as possible.

Something else on your mind? Read all FAQs, see our full fee guide or call 020 7183 0692.

Sources & further reading

External links open in a new tab. This page was clinically reviewed by a GDC-registered dentist; it is general information, not a substitute for an in-person consultation.

Find Us

Teeth Whitening on Wimpole Street, London

Address

Wimpole Dental
22 Wimpole St, London W1G 8GQ
Get directions →

Opening hours

  • Monday9:00am – 6:00pm
  • Tuesday9:00am – 8:00pm
  • Wednesday9:00am – 6:00pm
  • Thursday9:00am – 8:00pm
  • Friday8:00am – 5:00pm
  • Saturday10:00am – 4:00pm
  • Sunday10:00am – 4:00pm
Call the practice →

Related

More cosmetic dentistry

View the full category →
Composite Bonding — explained by our Wimpole Street clinicians

Cosmetic Dentistry

Composite Bonding

Popular

Composite Bonding

Repair chips, close small gaps and reshape edges — usually in a single visit using tooth-coloured composite, often with no drilling.

from £395 per tooth
Porcelain Veneers — explained by our Wimpole Street clinicians

Cosmetic Dentistry

Porcelain Veneers

Popular

Porcelain Veneers

Hand-crafted ceramic veneers for a durable, natural-looking result. Veneers involve removing a thin layer of enamel and are not reversible.

from £1,095 per veneer
Composite Veneers — explained by our Wimpole Street clinicians

Cosmetic Dentistry

Composite Veneers

Composite Veneers

Veneers sculpted freehand in tooth-coloured resin — often completed in a single visit, subject to assessment — a more affordable route to a refreshed smile.

from £595 per veneer

Book Today

Ready to start your smile journey?

Book a £30, no-obligation consultation. You'll leave with a written, itemised plan — and clarity on cost, timeline and options.

Call 020 7183 0692

22 Wimpole St, London W1G 8GQ · CQC regulated · GDC-registered clinicians

Follow us on social media

Get in touch

By clicking ‘send’ you agree to our privacy policy.

Visit the practice

Wimpole Dental
22 Wimpole St,
London, W1G 8GQ
Get directions
  • Monday9:00am – 6:00pm
  • Tuesday9:00am – 8:00pm
  • Wednesday9:00am – 6:00pm
  • Thursday9:00am – 8:00pm
  • Friday8:00am – 5:00pm
  • Saturday10:00am – 4:00pm
  • Sunday10:00am – 4:00pm

Open 7 days · Late Tuesday & Thursday evenings

Contact us

We're here to help! If you're looking for advice, need support with your dental care, or want to book your next appointment, please get in touch.

020 7183 0692

Wimpole Street Dentist

Serving patients on Wimpole Street, London and across Marylebone, Mayfair and Fitzrovia.

Call us